Label of Love
Last month we were very excited to tell you about Augusto, our first artisan vermouth. Made with 70% of our biodynamic wine Fregellae from the grape pampanaro for the base and fortified with 15% our natural grappa Uaddia of Fregellae. We collaborated with local herbalist Valentina Fraioli adding fusions of herbs including absinthe, lemon balm, grand wormwood, sweet fennel, angelica, camellia and gentiana.
The next step was to design a label, traditionally vermouth labels are very decorative and floral highlighting the botanical element involved in the production of this aromatised, fortified wine. We wanted something strong and bold that had a vintage feel to it. Donatella Francati our designer used a simple colour palette of three colours, highlighting the golden yellow of the herb gentian.
Next step is designing the bottle, what a beautiful process we work to....