The World’s Most Charming Car
In 1955, in the park of the Stupinigi Royal Hunting Lodge, just outside of Torino, Dante Giacosa unveiled an entire range of new Fiat models in plain view. Among them was what would become a cult classic and national hero—the Fiat 500.
The car was marketed as ‘The Second Best Shape in Italy’ and was only to be rivalled by the likes of Loren and Lollobrigida. The first Fiat 500 posters read, “If it were a lady, it would get its bottom pinched.”
The 500’s fuel efficiency and chic Italian styling made the car desirable. The whole world wanted it. Full of personality from the the painted pressed metal wheels to its beautifully rounded lines, canvas roof, and recessed headlights, its design won Dante Giacosa the prestigious Golden Compass award in 1959.
A little car that had a huge impact on the daily life of an entire generation, the Fiat 500 was about confidence and freedom. It played a major role in bringing hope to war-torn Italy. It meant access to better jobs, broader horizons, and a new life. It made a promise of better times and it delivered
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